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Monday, May 09, 2005

      $11.43 billion Mother's Day

It starts with the counting game: Ten fingers. Ten toes. One little face that will change how a mom looks at the world - and how she views this day in May meant just for her.

You know how special Mom is, and how special she makes you feel whenever you see her. Mom for sure is priceless, but it seems her gifts are not. Here are a few stats from the Forbes article about Mother's Day:

-- There are 82.5 million mothers to be exact, according to the U.S. Census.
-- Mother's Day is the third-largest spending holiday of the year, behind the winter holidays and Valentine's Day. (Father's Day comes 5th)
-- Mother's Day is the busiest Sunday on the Verizon phone network.
-- Shoppers will shell out $11.43 billion to tell mom they love her this Mother's Day.

As for the jewelry, here are few stats:
-- The NRF expects consumers to spend $1.71 billion on jewelry this Mother's Day.
-- Earrings are at the top of moms' wish list followed closely by fashion rings, bracelets and necklaces.
-- 38% of respondents said they'd most like to receive diamonds while only 8% want sapphires, birthstones or plain metal jewelry.

Edited: Jewelry sales increased 79 percent over last year, with diamond sales up 101%, the study found.

Related Posts:
- Mother's Day coming. Have you made the reservations?
- Growth in diamond jewelry market

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