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Monday, May 09, 2005

      Latest fad: right hand diamond rings

DTC's ad campaign to promote the right hand ring
"Your left hand says “We”. Your right hand says “Me”. Your left hand rocks the cradle. Your right hand rules the world. Women of the world, raise your right hand."
--Diamond Trading Company's ad campaign promoting the right hand rings.

DTC has rejunevated the coctail ring of the 1950s and given it a more shrewd modern association. The right hand ring defies the traditional notion of the diamonds being just associated with romance. The diamond engagement ring was the epitome of this romance. But now the women can flaunt their right hand rings.

The right hand rings have really emerged as a major trend in jewelry fashion. The right hand ring is specifically designed in a way that it looks different from the matrimonial rings. The design avoids lining up the diamonds and scatters them. The centre stone is replaces by smaller and scattered stones. Each design is made to be expressive of the strength, success and freedom of the wearer.

MontRED carries an interesting collection of right hand diamond rings. Select one that reflects your unique personality.

Even the celebrities have fallen for the right hand rings to express their individuality and personality.

Kristin Davis and Sarah Jessica Parker of Sex and the City wearing right-hand ringsMontRED diamond right hand ringKristin Davis and Sarah Jessica Parker of Sex and the City showing off their right-hand rings

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